About Aligned Providers
Aligned Providers is an innovative emergency medicine and hospital medicine contract management services company owned and led by experienced clinical executives. Aligned Providers achieves meaningful alignment between hospitals, providers, staff, and patients through custom consultative, administrative, clinical, and operational services. As a true partner to hospitals, health systems and provider teams, Aligned Providers maximizes operational efficiency, patient care quality, provider fulfillment, and financial health for all parties.
Our Vision &
Mission
Our Mission
It is our mission to build fulfilled clinical teams that deliver patient-focused care. We achieve this by consistently innovating, prioritizing a culture of service, and aligning hospital and provider team priorities.
Our Vision
To advance the practice of medicine by improving the wellbeing of our patient population, providers, hospitals, and the communities we serve across the country.
Our Values
Trust
Always do the right thing.
Growth
Continuously build on past success.
Partnership
Every relationship is essential to our success.
Quality
Constantly enhance experiences by replicating successful practices and innovations.
Servant Leadership
Lead by example, take ownership, and positively engage with everyone we serve.
Our Team
Eugene Gicheru, MD, FACEP, MBA
Chief Executive Officer
About Eugene
Eugene Gicheru, MD, FACEP, MBA, is a board-certified emergency physician and experienced physician executive with a background in clinical leadership, practice management and healthcare operations. He completed his emergency medicine residency at Parkland Memorial Hospital in Dallas in 2005 and earned his MBA with a focus in healthcare administration from the University of Texas at Dallas.
Throughout his career, Dr. Gicheru has led emergency departments through complex transitions, managed physician group practices and owned and operated a network of urgent care centers. He has also served in senior clinical leadership roles, including as Associate Medical Director at a busy Level I Trauma Center in Dallas.
As CEO of Aligned Providers, Dr. Gicheru brings both a physician’s perspective and extensive operational experience to the organization’s work supporting hospitals, clinicians and communities. He continues to practice clinically and remains committed to physician leadership, mentorship and the development of sustainable models of care.
Outside of his professional work, Dr. Gicheru is deeply involved in faith-based medical missions. He is the co-founder of Great Commission Outreach, a nonprofit organization that supports medical mission volunteers and operates charitable, faith-based clinics.
Holli Cholley, MBA, BSN, RN
Chief Operating Officer
About Holli
Cholley brings more than 20 years of healthcare leadership experience spanning hospital operations, clinical transformation, strategic growth, physician relations, financial management and service-line development. Throughout her career, she has led complex healthcare organizations through periods of expansion, operational integration, and performance improvement.
Before joining Aligned Providers, Cholley held senior leadership positions including Chief Operating Officer, Chief Clinical Officer and Chief Nursing Officer. Her experience includes overseeing hospital and ambulatory operations, leading large multidisciplinary teams, managing capital and operational budgets, developing new service lines and directing quality, regulatory, risk management and patient-experience initiatives.
Cholley has also led major organizational transformation efforts, including the integration of a physician-owned specialty hospital with a health system, the construction and opening of a new hospital, clinical and operating-room transformation projects, physician recruitment initiatives and multiple electronic health record implementations. Her leadership contributed to nationally recognized achievements in patient satisfaction, specialty care and clinical certification.
Cholley holds a Master of Business Administration, a Bachelor of Science in Nursing and is a registered nurse. Her combination of clinical knowledge and executive leadership experience positions her to help Aligned Providers enhance operational performance while maintaining a strong focus on quality, collaboration and patient care.
Ron Decker, CHBME
Chief Growth Officer
About Ron
Justin Visser, MBA
Operations Director
About Justin
Justin has more than a decade of experience leading emergency and hospital medicine recruiting teams. For the past 15 years, Justin has worked in emergency and hospitalist staffing and management. Prior to joining Aligned Providers, Justin led staffing operations for two of the nation’s largest emergency and hospital medicine staffing and management groups. Justin has led the start-up of 100s of emergency and hospital medicine programs over his career.
David Adelison, Esq.
General Counsel
About David
David has over 25 years of healthcare, transactional, compliance, regulatory, risk management and contractual law experience. He has served as general counsel, chief compliance officer, chief legal officer, and was a law firm managing partner. Dave’s vast knowledge of contracts/corporate transaction, regulatory compliance/hipaa, technology agreements, anti-kickback guidance, insurance and risk management and corporate governance and data privacy serves our partners with tremendous oversight.
Dave received a BA in Communications from SUNY Albany and then received a Juris Doctorate Degree from St. John’s University School of Law, Jamaica, New York. In addition, he received a Master of Science Degree in Homeland Security from the Homeland Security and Terrorism Institute, Long Island University in Riverhead, New York. Dave is a practicing member of both the New York and New Jersey Bar and various District Courts. He is also a member of the American Bar Association, the New York Bar Association and Healthcare Law Section and the New Jersey Bar Association and Healthcare Law Section.
On a personal level, Dave and his wife Lori enjoy spending time at the beach, attending live music concerts, traveling, and skiing. They have two sons, who both live in New York City and their beloved 12-year-old Beagle/retriever mix rounds out the family.
Athena Malloy, PHR
Human Resources Director
About Athena
Athena has a robust background in managing the administrative, human resources, credentialing, and onboarding needs of physician groups, including those specializing in emergency medicine, podiatry, and plastic surgery specialties. Athena has a unique ability to harmonize the efficiency of AI with the essential human element of personal connection, resulting in thriving professional relationships. She finds immense satisfaction in supporting her colleagues and contributing to their professional growth and achievements. Athena holds a Bachelor of Science in Health and Sport Studies (now known as Kinesiology) from Miami University of Ohio.
Ann Taylor, MBA
Business Development Director
About Ann
Ann Taylor brings 17 years of healthcare sales and operations experience.
Ann is an effective sales leader who expertly addresses client challenges and leverages the latest business development technology and market trends to reach healthcare facilities who may benefit from Aligned Providers services. She holds an MBA from The University of Toledo and a Bachelor of Science in Business Administration from The Ohio State University.
